Founded by educator and visionary Dr. Jovan Wells, STEAMspark Montessori was created to provide a premier Montessori learning environment where children are inspired, nurtured, and empowered to reach their full potential. Built around a philosophy that combines Montessori principles with STEAM-based learning, the school’s mission centers on individualized education, creativity, and building a lifelong foundation for growth and discovery.

My role was to help bring Dr. Wells’ vision to life through the development of a distinctive and memorable brand identity that could stand apart in a competitive education market. We began with an extensive naming exploration, brainstorming concepts that reflected innovation, creativity, and child-centered learning before ultimately landing on the name “STEAMspark.” The name captured the school’s core belief: that education should ignite curiosity and provide the spark that inspires young minds to grow into confident, capable individuals.

Once the name was established, I developed a range of visual identity concepts centered around the idea of nurturing inspiration and growth. The final approved direction combined warmth, energy, and modern educational values into a cohesive brand system. From there, I created materials including brochures, website design, advertising campaigns, signage, and comprehensive brand guidelines, helping establish STEAMspark Montessori as a forward-thinking educational brand with a strong and inspiring presence.

Role: Strategy, Conceptual Ideation, Art Director and Designer