The Gatehouse needed an advertising campaign to reach single mothers who needed assistance to complete their education. Led the team in researching their needs, circumstances, and how The Gatehouse helped these mothers, providing insight into the heart of the campaign. The concept centered on the idea that The Gatehouse provides assistance—a hand up, not a hand out—for those who need help finishing their degree while managing work, kids, and the responsibilities that come with it. “Receive support to manage it all” and “Achieve Stability for the journey ahead” became headlines for our ad campaign and succeeded in drawing candidates into the education program at The Gatehouse.

CD: Joel Rowe
AD and Designer: Krista Nussey