Anna Economic Development Corporation came to Cooksey for an integrated campaign to draw investors and stakeholders to the City for business opportunities and growth. The result was their first integrated creative campaign, Groundbreaking Possibilities, which elevated the city’s regional profile and led to a successful five-year economic development effort. The campaign required gaining the approval of a broad-based group of stakeholders, including elected and appointed officials and comprised of video, digital, print and social media components. Upon completion, it received numerous awards throughout its duration, including the 2021 Hermes Platinum Award.
Role: Creative Director, Art Director, Designer
The CIty of Anna Economic Development Corporation needed to promote the value of Anna to developers, site planners, and businesses. Anna had lots of available land, a growing population, and a pro-business mindset that cut through the bureaucracy to expedite deals. When this target market asks those key questions, what would be the response of Anna? Of course, Anna starts with "Yes." This campaign encompassed both digital and print media. Role: CD, Art Director, Designer
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