The Challenge

Throughout its partnership with TREC, Cooksey has provided support FightNight, the organization’s premier annual philanthropic event. FightNight is a spectacular evening of professional boxing, exceptional cuisine, casino gaming, and the opportunity to network with the top decision makers in Dallas Fort-Worth’s commercial real estate industry and political community.

The Result

Cooksey provides end-to-end creative and strategic support to align with the annual FightNight theme, including creative strategy and design for the event’s logo, invitations, digital assets, program, bout cards, raffle and admission tickets, and valet parking passes. 

The Result

Since its inception in 1989, FightNight has become one of North Texas’ largest philanthropic events, raising more than $35 million to support TREC Community Investors and its neighborhood revitalization partnerships. This campaign continued a successful partnership by selling all of its sponsorships and creating an aura of excitement leading up to the main event. Feedback included many recipients of the mailer strapping the belt around their waist and even folding the mailer up as a hat.  i

Role: Concept, Art Direction, and Design