The Challenge

Hillwood sought to establish a premier mobility innovation summit that would position Fort Worth as a global leader in next-generation logistics, transportation, and supply chain technology. The event needed a compelling name and brand identity that would attract more than 150 executives, entrepreneurs, investors, and industry leaders while reinforcing North Texas as a destination for innovation and economic growth.

The Strategy

I led the creative development of the event brand identity, beginning with a strategic naming process that explored multiple concepts aligned with the summit’s vision. The event identity embraced a forward-thinking vision, reflecting the intersection of technology, logistics, and supply chain innovation while reinforcing Fort Worth’s role as a leader in the future of mobility.  The client selected Forward Fort Worth, a name that captured both the city’s momentum and its commitment to shaping the future of mobility. I then designed the event’s visual identity, including the logo, promotional brochure, and website, creating a cohesive brand experience that reflected innovation, progress, and collaboration. The visual system was developed to support event marketing while establishing a recognizable platform that could grow with time.

The Results

The Forward Fort Worth brand successfully launched a high-profile industry event that brought together leaders from across the global mobility and supply chain sectors. The strong, forward-looking identity helped position the summit as a catalyst for innovation and collaboration while elevating Fort Worth’s profile as a center for logistics and transportation technology.

The event has also strengthened Fort Worth’s reputation among business and civic leaders as a forward-looking economic development hub. Texas Governor Greg Abbott, Fort Worth Mayor Mattie Parker, and major industry leaders have used the summit to highlight Texas’ pro-business climate and the region’s growing role in shaping the future of commerce, mobility, and transportation.

Role: Creative Director and Designer