The Challenge

Dr. Jovan Wells envisioned a Montessori school that combined individualized learning with STEAM education in a way that inspired curiosity and lifelong growth. The challenge was to create a distinctive name and visual identity that communicated this vision while differentiating the school in a competitive education market.

The Strategy

I led the naming exploration, evaluating concepts that reflected innovation, creativity, and child-centered learning before arriving at STEAMspark. This name embodies the spark of creativity and imagination that education can create in every child. From there, I developed a visual identity rooted in growth, discovery, and creativity, then extended the brand across every touchpoint through brochures, website design, advertising, signage, and comprehensive brand guidelines.

The Results

The finished brand established STEAMspark Montessori as a modern, recognizable educational institution with a cohesive identity that reflects its mission and values. The complete brand system provided a strong foundation for the school’s launch and ensured a consistent, engaging experience across both print and digital communications.

Role: Strategy, Conceptual Ideation, Art Director and Designer