The Challenge

Since its founding in 2015, The Gatehouse has empowered more than 800 single women, single mothers and their children in the Dallas-Fort Worth Since its founding in 2015, The Gatehouse has empowered nearly 850 single women, single mothers and their children in the Dallas-Fort Worth area to overcome temporary hardships and build self-sustaining futures.

To support a major fundraising initiative, the client needed a premium direct mail piece designed to engage high-net-worth donors. The experience centered around a personalized video message from founder Lisa Rose, introducing the organization, sharing its mission, and creating a meaningful connection that inspired philanthropic support.

The Strategy

The message highlighted the generational impact of empowering a single mother with the support she needed to complete her degree through The Gatehouse, creating lasting opportunities for both her and her family. The direct mail comprised of multiple pieces including a brochure, return envelope and reply card to outline the vision and donation details. The bright colors conveyed its positive message.

The Result

The campaign successfully raised nearly $4 million.