Cooksey Brand Identity and Website

May 13, 2026/
To support Cooksey’s transition to new ownership and commemorate the company’s 30th Anniversary in 2024, a comprehensive rebrand was developed across multiple brand touchpoints. Collaboration with executive leadership helped define the firm’s positioning, business objectives, and creative direction, which were translated into a strategic creative brief that guided the...
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The Gatehouse Education Track Ad Campaign

April 2, 2026/
The Gatehouse needed an advertising campaign to reach single mothers who needed assistance to complete their education. Led the team in researching their needs, circumstances, and how The Gatehouse helped these mothers, providing insight into the heart of the campaign. The concept centered on the idea that The Gatehouse...
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City of Anna – Anna Says Yes Campaign

April 1, 2026/
Anna Economic Development Corporation came to Cooksey for an integrated campaign to draw investors and stakeholders to the City for business opportunities and growth. The result was their first integrated creative campaign, Groundbreaking Possibilities, which elevated the city’s regional profile and led to a successful five-year economic development effort....
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City of Allen Work That Matters Campaign

March 29, 2026/
Objective: Attract candidates to roles in Allen while supporting the brand ideals of support the Allen’s brand. Insight: People want to serve with purpose and to have an impact in their community. Working for the city of Allen is a great way to achieve your career goals and serve...
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2020 Fort Worth Alliance Air Show

March 29, 2026/
Fort Worth Alliance Air Show, one of the world’s most successful air shows, from 2018 to 2022, was facing a challenge during the during 2020–2021 pandemic. How do conduct an air show that dypically drew thousands of people when restrictions limited large gatherings? The solution was to create the...
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The Greenbelt Brand Identity

March 27, 2026/
Cooksey was tasked with creating the brand identity for The Greenbelt, a 325-acre master-planned, mixed-use development approximately four miles south of downtown Greenville. The Greenbelt will blend multiple uses, such as residential, commercial, cultural, institutional and entertainment, into one space, where those functions are physically and functionally integrated, providing...
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Juniper Logo and Website

March 23, 2026/
As a growing private equity firm focused on supporting founder-led businesses, Juniper Capital Management needed a visual identity and digital presence that reflected its differentiated approach to investment. The firm’s leadership wanted to move away from the traditional corporate aesthetic often associated with private equity and instead communicate a...
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Federal Home Loan Bank CSR Report

March 17, 2023/
Federal Home Loan Bank needed a Corporate Social Responsibility (CSR) report and came to Cooksey for help. After a kickoff meeting where we established the creative direction and objectives, I created a concept with a compelling direction, based on the idea that people were both initiators and recipients of...
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