The Challenge
The Irving Economic Development Partnership (IEDP)—a collaboration between the City of Irving, the Greater Irving-Las Colinas Chamber of Commerce, the Irving Convention & Visitors Bureau, and the Las Colinas Association—launched BEYOND BOUNDARIES 2024, a five-year strategic initiative to accelerate economic growth and strengthen Irving-Las Colinas as a premier destination for business and talent.
To fund the initiative, the partnership sought to raise $3 million in private-sector investment over five years. The campaign needed a compelling brand identity and investor materials that would communicate the vision, inspire confidence among business leaders, and encourage meaningful financial participation.
The Strategy
As the Creative Director and Lead Designer, I collaborated with project stakeholders to develop the creative strategy and visual identity for the campaign. I led the development of the BEYOND BOUNDARIES 2024 logo, establishing a forward-looking brand that reflected innovation, collaboration, and long-term economic opportunity.
I extended the identity across a comprehensive investor communications package, including a premium fundraising brochure and direct mail campaign. The messaging and design were built around the initiative’s core pillars, Connect, Create, and Capture, creating a cohesive visual narrative that clearly articulated the campaign’s vision while reinforcing the value of investing in the future of Irving-Las Colinas.
The Results
The BEYOND BOUNDARIES 2024 campaign successfully established a distinctive, professional brand that united public and private sector partners around a shared vision for regional growth. The fundraising materials helped communicate the initiative’s purpose with clarity and credibility, contributing to strong engagement from the local business community.
The campaign raised more than $300,000 in private-sector investment and attracted participation from over 100 businesses, within the first several months of the campaign, building momentum toward the initiative’s long-term fundraising and economic development goals.
