The Challenge

Perot Development Company needed to modernize its digital presence and better communicate its expertise in build-to-suit and speculative industrial developments serving the e-commerce, logistics, and air freight industries. The goal was to create a contemporary, responsive website that clearly articulated the company’s value proposition while elevating its established brand.

Visual Strategy

I led the creative direction and design of a modern web experience focused on simplifying messaging, enhancing usability, and strengthening the company’s visual identity.  I developed a refined visual system and clean color palette that complemented the brand’s legacy while creating a more contemporary feel. To bring the company’s story to life, I incorporated video into the homepage experience and collaborated closely with a video production team to develop the creative concept, video shoot direction, and final content execution.

The Results

The redesigned website delivered a polished, engaging digital experience that more effectively communicated Perot Development Company’s capabilities and market leadership. By combining streamlined messaging, modern design, and compelling video storytelling, the new platform strengthened the company’s brand presence and positioned it as a forward-thinking leader in industrial real estate development.

Role: Concept, Design, Art Direction, Video Editing, and Website Production